Award winning chippy, putting Cheltenham on the map!

Along with fellow Gloucestershire bloggers, Emma from Emma and 3 and Joy from Pink Oddy, I was invited to support the relaunch of Simpsons restaurant in Cheltenham on Friday evening.  Not that the family run chippy needed our support!  Just a couple of days before the restaurant refit party Simpsons beat off more than 10,000 rivals from across the UK to be named the 2016 best independent takeaway fish and chip shop by the trade body Seafish.


Bonnie and James Ritchie, opened Simpsons in 2009 and have come very close to winning the award for the last two years, coming second twice.  To earn the top spot, not only did the quality of the fish and chips and levels of customer service come under scrutiny, Simpsons also went through an in-depth judging process over a seven month period including mystery shop visits and rigorous audits by industry experts.

This year the judges were impressed by how the young couple had gone above and beyond a stereotypical local chip shop.  The couples innovations include hosting a gluten-free frying day once a month which attracts fans with the Coeliac disease or an intolerance to gluten/wheat from miles around to enjoy fish and chips safely.  They have also published a children’s book to teach youngsters about fish species, sourcing and how potatoes grow.


Images – Dancers entertain guests at the relaunch party.  Staff serve customers with award-winning fish and chips. 

I am no stranger to this popular chippy, having filled many a loyalty card with stamps from our frequent visits when we lived nearby.   It was of no surprise therefore that I enjoyed the delicious fish and chips on Friday, I was however pleasantly surprised with the battered halloumi and homemade fish cakes which are not dishes I have ordered before but I will certainly be returning for!

What I love most about Simpsons is that Bonnie and James are passionate about the environment and serving only natural products.  Not only do they recycle all card and glass used in their store, they also serve only fully sustainable cod and haddock.  If customers are interested, they can also trace where their fish was caught, which boat caught it and even who packed it!  (Now that truly is going above and beyond!)  

The couple also pride themselves on only serving customers what they would serve to their own children.  As a result their fish and chips consist of only fish, potato and 100% natural batter with no MSG, salt or bulking agents and no artificial colours or flavouring.  As a parent this is of utmost importance to me as I enjoy treating my sons to the occasional takeaway and at Simpsons I can do so knowing that they are eating a quality meal.

Contact details –
Address – 73-75 Priors Road, Cheltenham, GL52 5AL


I would like to thank SilverBall PR for inviting me to this event.  All opinions are as always my own.



16 thoughts on “Award winning chippy, putting Cheltenham on the map!

  1. Becky, Cuddle Fairy

    This place sounds fantastic! It looks really great & the best part is the good ingredients they use for their fish & chips. I totally agree with you, it’s so nice to eat out knowing your family are still eating well. Sounds like a really fun relaunch! x

  2. Anosa

    Oooh congratulations to the Simpsons I didn’t know they were such awards around but nice to know. I love me a good fish and chips on a Friday actually make that everyday

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