Our disclosure policy

Travel Loving Family is a family travel blog written by me, Lisa Jane.  Although many of the posts I publish are for the love of sharing my passion for family travel this website, and the social media channels linked to it, are a business.  I do accept forms of cash advertising, my family and I do take part in sponsored campaigns and I do actively pursue other forms of compensation such as affiliate links to products and brands.  Please be reassured that I will only ever work with brands that my family and I believe in and I will always give my honest opinions, regardless of any compensation, cash or otherwise (press trips, etc).

What does this mean on our website, videos and social media?

As a blogger/editor/social media influencer I am legally required to disclose where I have been paid or received a product, holiday or experience in exchange for an advertorial feature on my blog, in videos or on social media. Read more about the Advertising Standards Agency’s guidance for bloggers and digital influencers which was released on 28 September 2018 to clarify this complex and relatively new area of advertising law.

Please let me make it clear that I’m not always paid for advertising and promoting the brands I work with, and they don’t always state for example what hashtags I have to use, or website links I need to add into my post.  However, the law now states that I must describe any posts published because I am ‘working’ with a brand (this working arrangement could be a sponsored post or could just be a complimentary attraction ticket given in return for blog/social media coverage) as *Advertorial features*  and tag them with the #ad hashtag.  This is regardless of the fact that they have very little control over what I publish.

Please note – Some advertisers ask for disclosures to be worded in a specific way. I will work with them to make this as clear as possible and always link to this disclosure statement so you can click through here for more information.  

How do I aim to be transparent to my website readers and social media followers? 

For further clarity I explain what compensation I have received in more detail in a disclosure statement at the bottom of my ‘advertorial feature’ blog posts. When I share my blog posts on my social media I will use the #ad hashtag in my posts, unless it is Facebook when I will use the branded content tool. (It will state at the top of my Facebook post who I am working in partnership with). 

Where I am working with a brand on Twitter, Instagram, Google+ or Pinterest I will use the #ad hashtag in my posts to show there is a paid or unpaid relationship with a brand.

How do I aim to be transparent for viewers of videos I produce? 

On my YouTube channel I will use Youtube’s ‘Includes paid promotion’ notice at the beginning of my videos where there is paid or unpaid relationship with a brand.  I also provide a more detailed disclosure statement in the video description to explain the compensation I have received (i.e. we were invited to review this hotel room as part of a press trip).  When I share videos on my social media I will use the #ad hashtag in my posts or tag using the branded content tool on Facebook. 

My commitment to transparency

I have always been committed to disclosing any relationships with brands; paid or unpaid. However, before the new ASA guidelines (28th September 2018) I have used a few different terms and methods of disclosure. Following the ASA’s new guidance I aim to standardise my disclosure policy.

Previously, I have disclosed sponsored content within the first few sentences of my blog posts as well as with a disclosure policy at the bottom of the post. The terms used in the past include: collaborative post; invited to review; sponsored; hosted; gifted product; and similar phrases that I felt went some way to explaining that not all relationships were paid in cash.

Moving on, content like this will be disclosed as I have set out above in the three sections on transparency on my blog, social media and videos. However please do remember that *Advertisement feature* or #ad does not necessarily mean I have been paid money for the promotion.

How do I aim to be transparent about affiliate links?

I am a participant in a couple of affiliate sites including the Amazon EU Associates Programme, an affiliate advertising programme designed to allow websites to earn a commission by advertising and linking to Amazon.co.uk. Within some of my posts you will find links to products for sale. These are clearly marked at the top of the post with *This post contains affiliate links*.

If you click on an affiliate link I may earn a few pennies… thank you!  Please note you will not be charged extra for this.

I hope this disclosure policy goes some way to assure you that i am doing my best to be as transparent as possible. If however you have any questions about disclosure on this website or our associated social media channel then please contact me.

Best wishes,

Lisa Jane


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